Into the Wilderness

Into the Wilderness was a campaign organised by the Church of England and Christian Aid for 2017.

Our work was to create a distinct brand for the campaign and design the accompanying promotional material including a pocket sized book which featured images taken of Christian Aid projects across the globe, documenting their work supporting communities.

The campaign also included an on-line media campaign, including twitter and facebook.

Over the period of Lent the project engaged 2.5 million people. 

Having been involved with the past incarnations of Love Life Live Lent, its was a nice challenge to create a new style for this campaign which was both distinct and had visual connections to the book’s predecessors.

You can see the book cover opposite and an example of the interior design below.