Valley House branding
We were very pleased to be tasked to rebrand Valley House, an established charity based in Coventry.
The client asked for a modern identity which would help represent their growth over the past decade and their development into an organisation which has become far more than the supported housing project it began life as in the 1970s.
We wanted to give the organisation a more friendly, people-focused image and used a bold, colourful palette to create a more lively, eye-catching brand.
The final design incorporates a set of upwards pointing arrows that can also be interpreted as house roofs. In this way the logo can communicate both progress and growth and the charity’s focus on supporting families and the community. It also provides a nice link to the original logo design of a house.
The four main services of the organisation are represented in the four arrows and we created a clear colour palette to be used for each service across on-line and traditional media.
The work on Valley House’s identity was the first step in refreshing all their marketing and publicity material. We also developed a new website for them which you can see here https://valleyhouse.org.uk/ and read about it here.