Polaris Vocal Ensemble

We had the pleasure to design an identity for a new music group based in the West Midlands, Polaris. Wanting a classic but contemporary feel to the visual identity, we agreed upon a simple abstracted motif of a star to represent the vocal ensemble accompanied by a minimalistic approach to the publicity. We’re very excited to be involved in the early stages of the group’s life and are looking forward to developing their wider visual identity as they grow.