We were commissioned to work with a new enterprise, Devenish Girl Bakery, to create a brand identity, publicity and a website for their organisation. The brief was to create an contemporary but informal identity to appeal to both those buying goods from the Bakery and those who were involved with their training and community work. It also needed to be a logo which could be used in a range of different contexts which is why the final badge style was chosen for the logo – so it had a strong but compact footprint when applied to packaging and publicity.

The informal style of the logo was followed through into the related publicity as well as the website, which showcased the different strands of the organisation’s work.